ROI IQ

The intelligence behind the return.

ROI IQ is a holding company with one idea: marketing works best when the people who build the tools also run the campaigns — and stake their own brands on the results.

We build the platform. We run the agency on top of it. We prove both on brands we own.

The engine

ILLIXIS

Our proprietary marketing operating platform. Research, strategy, content, distribution, and analytics in one system, built to run an entire marketing program.

illixis.io
The experience

Refactory

The agency clients actually hire. It identifies the reason someone should pick a business, then projects that message everywhere — powered by ILLIXIS.

refactoryagency.com
The proof

Cave Supplies

A DTC brand we own and grow on the exact same system. When we recommend something, it’s because we’ve run it with our own money on the line.

cavesupplies.com

Who’s behind it

Nuno Andrade — two decades in marketing across brands like Capital One, Citibank, L.L. Bean, Wayfair, and Travelers. ROI IQ is that experience turned into a system: software that does the heavy lifting, an agency that applies the judgment, and owned brands that keep it honest.

Contact

ROI IQ doesn’t take clients directly.